NEW YORK, Aug. 30, 2022 (GLOBE NEWSWIRE) — Anyword, the data-driven AI copywriting platform, has announced its new and improved Website Targeted Messaging feature, which analyzes the assets on a user’s landing page to optimize copy, new copy and maximize conversions.
Founded in 2013, Anyword uses artificial intelligence and machine learning to create a marketing copy generation tool. The platform leverages multiple databases and analysis of $250 million in actual commercials to generate text that is guaranteed to resonate with both specific use cases and audiences.
Anyword’s Website Targeted Messaging optimizes a website’s landing page to increase conversions and sales. It pulls existing resources from the company’s website and applies the data from Anyword to generate a compelling copy for use on the landing page. Users can view and edit the copy and view Anyword’s Predictive Performance score to select the best options.
From there, the user can select the preferred versions of the copy, set how often each version appears on the campaign website, and set which action constitutes a conversion, such as clicking a destination URL or a call-to-action button, and set it up on the website. If an ad has many variations of text according to the keywords, but all lead to a single landing page, WTM creates the consistency to display the audience copy that matches what they saw in the ad.
Once the campaign is up and running, Anyword also generates analytics on how each variation affects conversion rates, providing valuable, real-time insights for the professional marketer.
“Anyword understands how difficult it can be to get potential customers to your site and get them interested enough to stick around,” said Yaniv Makover, Anyword’s co-founder and CEO.
“Our enhanced Website Targeted Messaging helps develop variations of the best copy possible, show those variations to your website visitors, learn what works best, and continuously improve that copy to turn visitors into customers.” Website Targeted Messaging is available for Anyword Convert customers.
Visit anyword.com to learn more about how Anyword brings powerful, engaging, and custom text to life.
Formerly known as Keywee, Anyword uses AI and natural language processing to develop effective, performance-driven marketing language so that marketers communicate with consumers with text that delivers the highest results and achieves conversion goals. Anyword’s AI-generated text is coupled with an intuitive scoring system that ranks text and predicts results, so marketers can measure performance before launching a campaign and avoid costly and time-consuming A/B testing.
With predictive performance, marketers know in advance how well text will perform with each audience. New York-based Anyword was founded in 2013 and raised $21 million in its most recent Series B funding round led by Innovation Endeavours. For more information about Anyword, visit anyword.com.
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