The company behind popular social app Poparazzi from last summer appears to be preparing a second round after its $15 million Series A announced in June. A new App Store entry under the developer’s account, TTYL, is teasing a pre-release app called Made With Friends. The app offers a twist on Poparazzi’s original concept of social networking profiles created by a user’s friends, rather than the users themselves, but adds support for other types of content.
Poparazzi had encouraged friends to post photos on each other’s social network profiles as if they were their friends’ “paparazzi” – hence the name. Meanwhile, Made With Friends expands on that concept by asking users to post all kinds of things on their friends’ profiles, including text-based content like answers to questions or prompts, as well as photos and videos.
This Poparazzi spin-off seems partly inspired by today’s popular Q&A apps, such as Sendit or NGL, which connect to other social networks, such as Snapchat and Instagram. On those apps, users receive questions in an inbox that they can answer and share to their social profiles or stories elsewhere. But in the case of Made With Friends, users don’t post anonymous questions, nor does the app itself deliver false questions to create engagement, as the anonymous Q&A apps had done (at least, until Apple’s App Review team noticed and requested changes). be made early).
However, based on some previous screenshots of the new app, it appears that the questions and answers in Made With Friends could be designed for social sharing to other platforms, such as Instagram.
TechCrunch reached out to the team behind Poparazzi to inquire about plans for the new app and whether this was an attempt to pivot into new territory. Our emails were not answered.
But according to data from Apptopia, the Made With Friends app was originally called “Pop – Made with Friends”, and had described itself as a way you could “pop” someone by answering questions about them and tagging them at a prompt with a photo, video, GIF, quote or description. The updated version in the App Store today puts an end to the “pop” lingo and branding, but introduces the same concept of social profiles that are essentially created by friends.
It makes sense for Poparazzi’s team to start testing new options.
Despite Poparazzi’s early success, which saw the app hit the top 5 million installs a year after launch, it has since lost ground to a new wave of social networking apps that are attracting a younger, Gen Z audience. Currently, this group is dominated by BeReal, which steadily maintains its position as the No. 1 app in the US iPhone App Store. In addition, a younger audience has also downloaded a range of other social apps in greater numbers than Poparazzi – such as the video networking app Yubo, which had some 60 million signups in May, and the social homescreen app Locket with about 20 million installs from the Internet. announcement of the $12.5 million seed funding announced this month.
These trends may prompt TTYL to seek new twists in the friend-centric social networking concept.
This wouldn’t be the first time the TTYL team has experimented with a new social networking concept. Before taking a hit with Poparazzi, the company had developed nearly a dozen other apps, including OMG, CampusFM, TYPO, Lynx, Yearbook 2020, and TTYL, the social audio network and Clubhouse, vying for the company’s name credentials.
As Alex Ma, co-founder of TTYL, explained earlier this summer, most social networking apps fail and it’s best to keep building and experimenting until one works. This multi-app business model has also been adopted by another consumer social app maker, 9count, which recently raised new funding when both Wink and its Gen Z dating app Summer launched.
We noticed that TTYL has already started marketing the new app through TikTok influencers, as there are posts showing Made With Friends in action despite its pre-order status. One of those videos has also been reposted to the new Made with Friends TikTok profile, teasing the app as “coming soon.”
It’s not clear what this additional could mean for Poparazzi’s future, but it’s worth noting that TTYL’s flagship app still hasn’t made its way to Android.
The App Store shows an expected release date of October 1, 2022 for Made With Friends, which is now available for pre-order.