We love our pets, but their loss? Not so much.
Annoying pet hair and dander love to cling to clothing and it often turns into a bigger mess when run through a regular washing machine. Home appliance maker Maytag says it has a solution to this long-standing annoyance.
The company is launching a new washer-dryer system specifically designed to remove pet hair from clothing, towels, blankets and other household items in the wash and dry cycle.
Maytag said the Pet Pro system will be the industry’s first washer-dryer with technology specifically designed to remove pet hair.
“We developed this system for homes with pets,” said Anna Utley, Whirlpool vice president and general manager of laundry facilities.
Industry analysts said Maytag’s new washing machine comes at a time when consumers crave innovation in home gadgets.
The pandemic forced families to adopt a more home-centric lifestyle, and consumers continue to look for ways to improve that home experience, whether it’s new ways to prepare meals, clean up or entertain.
In 2022, the housing and home improvement industries have a significant opportunity to provide customers with “new” ways to add a little spark to their daily routines, said Joe Derochowski, vice president and industry consultant for the home and home improvement categories at market research firm. NPD.
What Maytag is doing is an example of that, he said.
“This new washing system has many positive points. It solves a long-standing need for pet owners, who may have hoped for a better solution to get their pets’ hair out of their clothes,” Derochowski said. “In trends in home improvement, we see a migration from outdoor space in 2020 to remodeling bathrooms, kitchens and laundry rooms now. So this innovation also responds to this trend at the right time.”
But Maytag’s timing may be less than ideal. Big box stores that sell appliances, including Best Buy and Target, have said inflation-weary shoppers are scaling back on discretionary home purchases.
And Maytag’s Pet Pro system isn’t cheap: Utley said the Pet Pro system will be available for pre-order in both white and black finishes (priced at $1,199 each for a white-finish washer and dryer and $1,299 each). piece for a black finish kit) from August 26 on Maytag.com.
The system will also be sold on Lowes.com beginning September 27, and exclusively in Lowe stores in October.
Utley said Maytag was already investigating the issue of pet hair removal before Covid.
“Our system has really been a while in the making,” she said, adding that the launch is now even more timely given the surge in pet ownership during the pandemic.
With the Pet Pro washing machine, Utley explained that customers can select the Pet Pro option for any wash cycle. The cycle uses elevated water levels to remove pet hair from clothing and pass through a built-in pet hair filter. Utley said tests have shown that the Pet Pro filter removes five times more pet hair from clothing than traditional Maytag washing machines.
The dryer has an option to use an extended drying time without heating to remove pet hair from clothing and collect it in a lint trap.