New study highlights the myriad cyber defense challenges media companies will face in 2022
The global media industry faces an onslaught of cybersecurity threats as new research shows that those who operate the industry are disproportionately prone to compromise compared to other sectors.
According to a BlueVoyant report released this week, “Media Industry Cybersecurity Challenges: A Vendor Ecosystem Analysis,” 30% of media vendors are subject to compromise through vulnerabilities discovered in their publicly accessible online presence.
In addition, it is known that these critical vulnerabilities in the supply chain can be exploited by malicious actors.
The survey focused on nearly 500 service providers, partners and technology providers commonly used in the media industry, including organizations involved in content management, production, distribution and monetization.
According to BlueVoyant, media industry vendors are nearly twice as prone to compromise than those in other sectors benchmarked by the cybersecurity firm.
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Of the 485 companies assessed, 143 were identified with ‘zero tolerance’ findings.
Media vendors offering content management solutions were identified as a particular concern, with potentially compromising vulnerabilities being discovered in more than half of these organizations.
A lack of timely patching was also identified as a “major issue” for the media industry, with 60% of identified vulnerable systems still unprotected six weeks after a patch was issued.
Taking on the challenges
“There are a number of possible explanations for why the media industry’s supply chains are disproportionately prone to compromise,” said Dan Vasile, vice president of strategic development at BlueVoyant. The daily sip.
“One is related to the fragmentation of the supplier ecosystem. Media companies are often dependent on many suppliers, the majority of which are relatively small companies that do not have the right budget for cybersecurity, nor the necessary focus to address cyber risks.”
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Vasile added: “Another explanation could be the reliance on legacy systems. The adoption of new, more secure technologies is slow due to cost and potential disruptions.”
While the report found that media industry vendors are more prone to compromise than those in other industries, BlueVoyant Vice President Joel Molinoff said it’s never too late for organizations to take proactive steps to improve their cyber defense posture.
Key recommendations from the security firm include timely patch deployments, continuous monitoring of the third-party vendor ecosystem, and “using security platforms to proactively monitor how vendors are addressing externally visible vulnerabilities.”
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