Apple has set the date for the debut of its latest iPhone. The new device, that is is expected to iPhone 14 . to be named and an always-on display will be unveiled Sept. 7 at 10 a.m. PT. Rumors suggest that the new iPhone lineup will replace the Mini with a new Max model, joining the rumored iPhone 14 Pro and iPhone 14 Pro Max, and possibly increase the price by about $100 on last year’s. Apple may also have plans to excise the notch of the iPhone 14 in favor of a hole-and-pill-shaped front cameraat least for the Pro models.
In addition to the iPhone 14, Apple can also use the event to Apple Watch Series 8which reportedly resembles last year’s model, but has more health features, such as a fever sensor, and improved durability.
The tech giant has invited press to its Apple Park headquarters in California for the event, although it will also be a live stream on apple.com and other streaming services. As usual, Apple didn’t say much about the upcoming iPhone event in the invite. The invite shows an Apple logo seemingly in a night sky, indicating possible camera improvements or those from last year rumored satellite distress calls. The image looks like something we could see from the James Webb Space Telescope, whose stunning photos have already begun to change how we see the cosmos since its initial release earlier this summer. In the announcement, Apple included the teaser words “Far out”.
read more: How to watch the iPhone 14, Apple Watch Series 8 launch
The new features for both the iPhone 14 and Apple Watch 8 could help Apple differentiate itself from Samsung and other device makers during what is expected to be more competitive this year. People have cut back on tech purchases, leading to surprising low sales reports from chipmaker Intel, as well as sudden failures in the advertising business for Google parent alphabet and Facebook parent Meta. And they are not alone.
Our collective confidence in the economy has plummeted, thanks to the ongoing coronavirus pandemic mixed with ongoing inflation and a looming recession. A University of Michigan study found that consumer confidence is at its lowest point in at least 70 years.
That means Apple will have to fight even harder to win over new iPhone owners. Samsung, for its part, made Apple’s job a little easier by announcing its flagship Galaxy Z Fold 4 and Galaxy Z Flip 4 earlier this month at their standard prices of $1,800 and $1,000, respectively. It also increased the prices of its galaxy watch 5 and Galaxy Buds 2 Pro for $30 each.
Apple is not concerned so far. Over the past few years, Apple has carved out its largest turnover and profit every Christmas shopping season, largely on the popularity of the 2021 iPhone 13 and 2020 iPhone 12. Apple CEO Tim Cook previously cited advanced cameras, long battery life and highly regarded software as reasons why people continue to choose iPhones. But he also said that 5G, the super-fast wireless technology that Apple started using two years ago, is likely to… push even more people to upgrade.
“5G has been an accelerator,” he said during a conference call with investors last month. He added that while the technology is spreading in some places, such as China, the EU and the US, other parts of the world have not yet started using it as much. And as 5G expands, he said, “I think there’s reason to be optimistic.”
While the iPhone will be a key product we’ll see at Apple’s event at this year’s event, and probably what most people will focus their attention on, the company expects to have other devices to show off. These include new Mac computers with improved chips and new iPads.
