Apple plans to start showing search ads in the Maps app on iPhone from next year Bloomberg‘s Mark Gurman.


“I believe the technical work is already underway to launch search ads in the Apple Maps app, and we should see it rolled out sometime next year,” Gurman wrote in the subscriber version of his “Power On” today — newsletter .

Ads in the Apple Maps app would not be the traditional banner ads you see on websites, but rather paid search results. For example, a fast food chain could pay Apple to appear at the top of results when a user searches for “burgers” or “fries.” Many similar apps already offer search ads, including Google Maps, Waze, and Yelp.

Apple already runs search ads in the App Store, allowing developers to pay to promote their apps to users searching for relevant keywords. Apple also plans to show ads in the “Today” tab of the App Store and in a new “You might also like” section at the bottom of app listings, while showing banner ads in Apple’s News and Stocks apps.

Last week, Gurman said Apple plans to significantly expand its advertising business over time. In his newsletter, he said that Apple’s advertising division generates about $4 billion in annual revenue and that Apple’s advertising chief Todd Teresi wants to increase that figure to at least $10 billion a year over time.

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