Sprig Technologies Inc., a startup that helps companies improve their software based on user feedback, has raised $30 million in funding to support growth initiatives.
Twig announced today’s investment. Funding was provided by a group of investors including Andreessen Horowitz, Accel, First Round Capital, prominent technology investor Elad Gil and Figma Ventures. Sprig’s total outside funding now stands at $90 million.
Companies collect feedback from users of their software to identify areas for improvement. For example, an online retailer might collect user feedback on their ecommerce store’s interface to determine how to streamline the shopping experience. For companies with a large number of users, collecting feedback can be a complicated process that in some cases requires the creation of custom software tools.
Twig promises to ease the task. The San Francisco-based startup has developed a cloud platform that allows companies to collect user feedback without writing a significant amount of custom code. Using the Sprig platform, a company can embed surveys directly into an application and solicit customer feedback while using the interface.
Sprig offers no-code tools for integrating its platform with applications. According to the startup, business users can create surveys without the help of a developer. For product teams with advanced requirements, Sprig offers a code editor that allows you to fine-tune how surveys are delivered.
For companies that have multiple software products and regularly collect user feedback, reviewing survey responses can take a long time. According to Sprig, the platform can speed up the task.
The startup has equipped the platform with an artificial intelligence tool that analyzes and automatically sorts survey responses by topic. For example, the tool can identify all survey responses targeting an online store’s shopping cart feature. It then summarizes frequently recurring user requests, allowing product teams to more quickly determine how an application can be improved.
To expand its addressable market, Sprig developed another tool called Concept & Usability Testing, which it detailed today. Companies can use the tool to test a new feature or product with early adopters before making it generally available. According to Sprig, the tool also makes it possible to test multiple versions of a feature to determine which one is most well-received by users.
“Sprig now empowers companies to test ideas, concepts, designs and prototypes before building a product,” Sprig founder and Chief Executive Officer Ryan Glasgow wrote in a statement. blog post Today. “Combined with in-product surveys, teams can now research the entire product development lifecycle to build customer-centric products that are more likely to succeed.”
Using the recently closed funding round, Sprig plans to expand its feature set and accelerate its go-to-market operations to expand its customer base. Sprig already counts several large technology companies as customers. Adobe Inc., Block Inc. and Dropbox Inc. are among the companies that use the startup platform to improve their software.
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