Google last changed the Play icon in 2016, when Play Movies & TV, Music and Newsstand were still in full swing. More than six years later, the Google Play Store gets a new logo.
Update 7/26: Following the official 10th anniversary announcement yesterday, the new logo is live on play.google.com (but not on the favicon) and on the developer site. It’s meant to better reflect the “magic of Google and fit with the branding shared by many of our useful products – Search, Assistant, Photos, Gmail, and more.”
blue (#4285F4), red (#EA4335), yellow (#FBBC04) and green (#34A853)
Of course, most users will encounter it when the Android app is updated and the home screen icon changes.
Update 16-07: Additional evidence that Google Play is getting a new logo comes from the US Patent and Trademark Office. We see the more rounded triangle with updated colors in a much higher resolution, although it’s still slightly blurry. The company officially describes it like this:
The mark consists of a triangle consisting of rounded corners, divided into four colored sections; the color blue appears on the left; the color green appears at the top; the color yellow appears on the right; and the color red appears at the bottom.
Original 7/6: Before the 2016 redesign where everything was also placed in triangles, the icon had more shadows.
This new Google Play logo is still a triangle, but note that the corners are much more rounded compared to the current ones. Meanwhile, the four colors used are more closely aligned with those of the four Google colors, which is the clear trend and mandate of recent innovations. That said, we can’t help but notice how muted and dark the icon is compared to other first-party services.
Blue and green are definitely less vibrant, while the internal partition has been resized so that the parts are more equal in size. Today, the blue triangle is too large compared to the other three components.
Current vs Upcoming
Only a low-resolution version of this icon is available today. It can be found in both GPay and Google Pay – soon Wallet – when you make a Play Store transaction, such as adding credit to your account, as the merchant icon. There is no clear indication when it was updated.
It’s not live anywhere in the Play Store app or play.google.com, which has just been redesigned. That would have been an optimal time to reveal it.
At the moment it is not yet clear when Google will introduce the new Play Store logo. Google Play just removed the Movies & TV tab, while the likely departure of Play Books to focus the Play Store entirely on Android apps makes sense in the end. Meanwhile, the fate of the “Play” in Play Games is a bit firmer, given the high pressure on Android gaming on Windows. However, the future of the dedicated Android app isn’t that solid.
More on Google Play:
Dylan Roussel contributed to this article.
Thank you Jordan
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