Apple has scaled up its orders for iPhone 14 components as opposed to faltering Android devices, DigiTimes reports.


Ahead of the launch of the ‌iPhone 14‌ lineup in September, Apple has reportedly increased parts orders from suppliers. This is in stark contrast to a range of Android brands, which are still dealing with slow sales, according to supply chain sources speaking to DigiTimes.

Apple is believed to be the only smartphone vendor to maintain stable sales in recent months, with a noticeable year-over-year increase in sales. After cutting initial chip orders for the ‌iPhone 14‌ models in anticipation of declining market demand, good sales performance for the current iPhone lineup encouraged Apple to ramp up preparations for later this year. This matches a report from earlier this month that said Apple’s iPhone 14‌ models are expected to outsell the iPhone 13 series.

Sales of iPhone‌ normally fall in the July-August period as customers anticipate the launch of new models in September, but deliveries of ‌iPhone 13‌ were reported to be a third higher in July than the same time last year, suggesting that there is a persistent demand for the device. Apple is said to have informed suppliers that initial sales of the ‌iPhone 14‌ will exceed those of the ‌iPhone 13‌.

Meanwhile, the mid-to-low segment of the smartphone market, which is dominated by Android devices, has struggled in the past year as demand has declined. As an indication of this, Android chip supplier MediaTek has reportedly seen its customers cut orders by as much as 30 percent.

It is believed that Apple has already started trial production of the ‌iPhone 14‌ series and plans to begin mass production in August, ahead of its September launch.

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