PURCHASE, NY† February 9, 2022 /PRNewswire/ — In February, the world of hoops comes together Cleveland for NBA All-Star 2022 as MTN DEW and RUCHES come together to bring fans closer to the action than ever before. The snack and drink duo gives fans unparalleled access to top players, musical acts, personalities, artists, designers and more.
- NBA and WNBA Athletes Zach LaVine† Jayson Tatum† Collin SextonA’ja Wilson and comedian Druski joins Grammy-nominated, multiplatinum artist to rock ‘The Block’
- For the first time, RUFFLES, the official chip of the NBA, will be the title sponsor of the 2022 RUFFLES NBA All-Star Celebrity Game. And by popular demand, the RUFFLES 4-Point Ridge Line is back! For every shot made from behind the 4-point line, RUFFLES and the NBA donate $4,000 to support the Thurgood Marshall College Fund, minimum $40,000†
- MTN DEW returns as the official sponsor of the fan-favorite 3-Point Contest. The DEW zone™ (aka basketball’s ultimate deep shot) returns to test the league’s best marksmen in the star-studded MTN DEW 3-Point Contest.
“We are excited to bring MTN DEW’s bold and unique style to Cleveland for NBA All-Star 2022 – continuing the 3-Point DEW Zone tradition we introduced in 2020 and creating unique experiences for fans at home and locally in Cleveland around our roster of NBA athletes celebrating fans’ love for the game,” says Pat O’Toole, vice president, marketing, MTN DEW. “We built The Block as a hub to celebrate DEW Nation’s love of basketball, music and culture on and off the court.”
“Ruffles fans embody all that basketball culture has to offer – which is why we continue to bring them unique experiences to fuel that passion through our NBA athlete partnerships, bold launches of new flavors and more,” says Stacy Taffet, senior vice president of marketing, Frito-Lay North America. “Whether it be our role as the new title sponsor of the Celebrity All-Star Game or the launch of The Block activation, we are setting up a full court press to reach our fans – both in Cleveland and those streaming from home with their favorite RUFFLES chips.”
MTN DEW x RUFFLES Presents ‘The Block’
MTN DEW and RUFFLES are going BIG with “The Block,” a three-day experience in one of Cleveland’s hottest neighborhoods.
- TALENT APPEARANCES. Some of the biggest names in sports, culture and gaming will be in the building, including NBA All-Stars Zach LaVine and Jayson TatumWNBA MVP A’ja WilsonComedian Druski and more
- FEEL THE Rhymes. Performances by a superstar rapper and support acts on The Block’s biggest stage
- CLEVELAND CULTURE† DEW Celebrates Community With Cleveland’s Best: Cavaliers Guard Collin Sextonartists Glen Infante and Aldonte Flonnoy and muralist Isaiah Williams
- FASHION FORWARD. Get ready with an exclusive four-part merch collaboration from DEW x Midwest Kids
The block opens on Friday February 18 from 3pm to 7pm ET and Saturday 19 February and Sunday 20 February from 12 to 7 p.m. ET†
And basketball fans everywhere can get in on the action, as MTN DEW and RUFFLES take The Block virtually with a streaming event you won’t want to miss. Fan-favorite NBA stars, personalities and streamers come together to bring NBA All-Star excitement to Twitter on Sunday 20 February from 5pm to 7pm ET†
MTN DEW 3-point match
MTN DEW returns as the official sponsor of the highly anticipated 3-point game. The league’s top marksmen will compete in the MTN DEW 3-Point Contest in hopes of becoming champions.
MTN DEW literally changed the 3-point game in 2020 with the introduction of The DEW Zone, an area on the field 10 meters from the ring that awards three points per shot, more than any other in the competition. It’s the ultimate deep shot, equipped with everyone’s favorite DEW Zone basketballs and they’re back in time for NBA All-Star 2022!
MTN DEW donates $30,000 to nonprofit Ross Initiative Sports for Equality (RISE), to inspire sports leaders to create positive change and support the organization’s mission to champion racial equality. In addition, with every shot made from The DEW Zone during the MTN DEW 3-Point Contest, the brand will receive an extra $5,000†
The 2022 MTN DEW 3-Point Contest will take place on Saturday 19 February Bee 8pm ET on TNT during NBA All-Star in Cleveland†
OWN YOUR RIGGES EVENT at House Three Thirty
In the next phase of RUFFLES’ multi-year partnership with global icon LeBron Jamesthe brand is taking it back to where it all started for James with a special event in his hometown Akron, Ohio†
With the LeBron James Family Foundation, RUFFLES is organizing an inspiring event on Thursday 17 February at House Three Thirty, a new multi-purpose venue designed to create opportunities for I PROMISE families and the Akron community. The event features sessions led by a diverse group of panelists, including James’ mother, Gloria Jamesto empower tomorrow’s leaders to find and rely on what makes them unique.
2022 RUCHES NBA All-Star Celebrity Game
Three, two, one… Baller! As the official chip of the NBA, RUFFLES has become synonymous with basketball by serving as the presenting partner of the NBA All-Star Celebrity Game for three years, partnering with the biggest names in the sport to bring fans unparalleled experiences and flavors. Now, for the first time, RUFFLES will debut as the title partner of the 2022 RUFFLES All-Star Celebrity Game on Friday, February 18.
TV and movie stars, musicians and professional athletes from the likes of Tiffany Haddish, Jack HarlowMachine Gun Kelly, Quavo and Mayor Justin Bibb will flood the field for what is sure to be a game you don’t want to miss.
As if that wasn’t enough, the RUFFLES 4-point Ridge line, a 4-point line that resembles the ripples in RUFFLES chips, is back by popular demand and in support of a good cause. And for the first time ever, the RUFFLES NBA All-Star Celebrity Game will match the RUFFLES Ridge 4-point Shooting Competition where both Team Walton and Team Wilkins will nominate one player to participate for the spur of a 4-point shooting competition. 0 lead. In fact, shooting from the RUFFLES 4-point Ridge line symbolizes the purpose of the RUFFLES brand, to inspire confidence by owning your ribs and what makes you YOU. For every shot made from behind the line, RUFFLES and the NBA donate $4,000 to support the Thurgood Marshall College Fund, minimum $40,000†
The 2022 RUFFLES NBA All-Star Celebrity Game will air exclusively on ESPN on 7:00 PM ET on FridayFebruary 18 from Wolstein Center in ClevelandOhio.
MTN DEW & RUFFLES Presented by Pepsi Stronger Together
MTN DEW and RUFFLES will also partner with Pepsi Stronger Together – PepsiCo’s series of community initiatives for a program to support the students of Saint Martin De Porres† On the program is a special pep rally with snacks and drinks and a few surprises to start the weekend.
For more information, visit DewxRuffles.com/TheBlock to view the full NBA All-Star 2022 event schedule. Join the conversation on Facebook, Twitter, and Instagram @mountaindew and @ruffles.
Contacts for MTN DEW
Jayme Mizzonic† [email protected]
Brad Shulkin† [email protected]
Contacts for RUFFLES
Brianna Swan† [email protected]
Kelsey Kolisek† [email protected]
About MTN DEW
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the US. With its unique citrus taste, MOUNTAIN DEW delights and extinguishes with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW® CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® Zero Sugar, MTN DEW MAJOR MELON®, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK™ and MTN DEW SPARK Zero Sugar. For more information, visit www.mountaindew.com, www.facebook.com/mountaindew or follow Twitter @mountaindew†
RUFFLES is one of many Frito-Lay North America brands – the $17 billion convenience foods division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, NY. Follow RUFFLES on Twitter, Instagram, Facebook, YouTube and TikTok. Read more about Frito-Lay on the corporate website,http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitterhttp://www.twitter.com/fritolay†
About NBA All-Star 2022
NBA All-Star 2022 in Cleveland will bring together the most talented and passionate players for a global celebration of the game as the league is 75 . celebratese Anniversary season. the 71st NBA All-Star Game will take place on Sunday 20 February at Rocket Mortgage FieldHouse and will reach fans in 215 countries and territories in 59 languages. TNT broadcasts the All-Star Game for the 20e consecutive year, marking Gymnast Sports’ 37e year of NBA All-Star coverage. Rocket Mortgage FieldHouse will also host Clorox Rising Stars on Friday February 18 and State Farm All-Star Saturday Night on Saturday, February 19. The RUFFLES NBA All-Star Celebrity Game on February 18 and the NBA All-Star Practice and NBA HBCU Classic, both presented by AT&T, on February 19 takes place at the Wolstein Center.
PepsiCo products are consumed by consumers more than a billion times a day in more than 200 countries and territories around the world. Generated PepsiCo $70 billion in 2020 net sales, powered by a complementary beverage and convenience food portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide variety of enjoyable foods and beverages, including many iconic brands serving more than $1 billion each in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in beverages and convenient foods by winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the heart of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
SOURCE PepsiCo; Frito-Lay North America