As the online shopping landscape grows, organizations need e-commerce software that can handle large order volumes, provide exceptional CX, and streamline back office operations.
Billions of people are embracing e-commerce and some analysts expect the online marketplace to nearly double by 2025. As the industry becomes more competitive, organizations with outdated ecommerce software may struggle to capture significant market share. In addition to inventory management features, an ecommerce platform should have SEO tools, social commerce features, and a smooth mobile experience.
After researching several professional and user reviews, the following 10 ecommerce software companies, including Salesforce, Shopify, and GoDaddy, stood out for helping organizations meet their demands. Discover their standout features, challenges, who they work best for and pricing information.
1. Salesforce Commerce Cloud
As the flagship of Salesforce, Salesforce Commerce Cloud offers both B2C and B2B versions. Organizations can integrate the B2C version with social media sales channels such as Instagram and Facebook. The platform also includes personalization features, AI-powered recommendations for shoppers, A/B testing, and the ability to launch campaigns and promotions.
Salesforce claims that Commerce Cloud can help businesses of all sizes, although large enterprises and existing Salesforce customers will benefit most from the complementary Salesforce products it integrates with.
Pricing is available on request and typically includes an annual fee based on users’ sales.
Advantages: The platform has effective campaign management features and integrates well with other apps. Salesforce has many other products that can work with Commerce Cloud, allowing users to see all of their organization’s data in one system.
cons: Commerce Cloud can have performance issues because it loads price books, has compatibility issues with iOS, and a complex user interface.
Shopify provides an ecommerce platform for SMBs. It allows users to build out full storefronts and product listings, and includes SEO features, email marketing, and promotion management. Users can also use point-of-sale (POS) terminal features to sell products in person or through social media.
In addition, Shopify offers Shopify Plus for large enterprises with high transaction volumes, and Shopify Lite, which allows small businesses to add products to their blogs or websites and accept credit card payments.
Shopify Plus starts at $2,000 per month, while the Lite version is $9 per month. The Basic Shopify plan starts at $29 per month.
Advantages: Shopify offers a simple UX, responsive customer service, and customizable design templates. In addition, the standard version offers a quick and easy implementation.
cons: Users cannot easily access and edit content, so they may need to purchase third-party plugins – for example, a plugin that allows users to buy multiple products with one click – to extend functionality. In addition, the multi-currency features can be confusing for international customers.
3. Oracle NetSuite Commerce
Oracle NetSuite Commerce provides online store, order management, inventory, and accounting services. The software is aimed at medium-sized companies and departments within larger companies. It includes automation, real-time reporting, email marketing, and a mobile app option.
Pricing is available upon request and typically includes an annual license fee for the core platform, add-on modules, number of users, and an initial installation fee.
Advantages: The platform offers an omnichannel experience, reliable uptime and NetSuite ERP software integration.
cons: NetSuite Commerce has a complex UX and may require customizations for features such as their payment system, especially for some international users.
BigCommerce includes features for SEO, marketing, online store creation, and web hosting. The software accommodates multiple storefronts and headless commerce – a type of e-commerce architecture that decouples back-end commerce functions from the front-end UI for design flexibility. BigCommerce also offers customizable design templates, integration with WordPress, social commerce, and physical support for POS terminals.
Prices are available on request.
Advantages: BigCommerce has responsive customer support, omnichannel support, third-party integrations, and a drag-and-drop storefront builder.
cons: BigCommerce requires custom development for app integrations, including with web content management systems such as WordPress and various API clients. Reporting also does not always reflect the customer journey.
Some people think of Wix as a website builder, but its online store building features make it a top business ecommerce software company, especially for those new to online retail. It offers typical e-commerce features: store building templates, dashboard, email marketing, multi-store support, SEO, and social media sales integration.
Pricing starts at $27 per month for the Business Basic plan.
Advantages: Wix offers a WYSIWYG website builder, templates and image bank. In addition, it has a responsive customer support.
cons: The software has limited add-ons and users may struggle to customize templates. Users looking to build large storefronts may want to explore other options, as Wix is better suited to small businesses.
GoDaddy is another website building service with ecommerce features. It has website templates to help SMBs build online stores. In addition, it offers personal payment integration, integration with third-party marketplaces such as Etsy and Facebook, and marketing tools to create social media ads, improve SEO, and send targeted emails.
Pricing starts at $9.99 per month for the basic plan that includes a website, marketing features, and payments. That price does not include transaction costs.
Advantages: GoDaddy offers easy deployment and reliable uptime. The simple website builder can also help less experienced users.
cons: The platform could use more customization features, and it doesn’t always integrate well with third-party services like Google’s tag management system. It also lacks reliable customer support.
7. Pinnacle Cart
PinnacleCart offers basic ecommerce features: SEO tools, pre-designed and customizable storefront templates; product listing features such as reviews and price filters; connections to third-party apps such as QuickBooks and Shopzilla; and the ability to sell products on Amazon, Facebook, eBay, and other e-commerce sites.
Pricing starts at $79.95 per month for the Standard plan.
Advantages: PinnacleCart offers easy installation and an intuitive UX. It also offers helpful customer support and smooth customization.
cons: Users may struggle to integrate PinnacleCart into their existing systems. It also doesn’t offer as many out-of-the-box design templates as other ecommerce platforms.
Formerly known as 3dcart, Shift4Shop bills itself as an all-in-one ecommerce software platform that allows users to build websites and storefronts for free, which is ideal for small businesses and entrepreneurs. It includes templates, email marketing, SEO features, and mobile commerce support.
Users in the US who use Shift4Shop’s payment card processor get the service for free. Otherwise, plans start at $29 per month.
Advantages: The platform allows users to add multiple product variants and does not charge for every transaction. It also comes with built-in features that other ecommerce software requires plugins such as product reviews.
cons: Shift4Shop requires customers to use its payment card processor. Some users have also reported unresponsive customer service and poor integration with accounting software.
9. Zoho Commerce
Zoho Commerce targets SMBs and allows users to build ecommerce websites with a WYSIWYG interface. The platform also includes other features such as inventory management, SEO, email marketing, and reporting functionality.
Pricing starts at $22 per month for the Commerce Starter plan.
Advantages: Zoho Commerce offers affordable pricing and fast implementation. The platform also offers an intuitive UX.
cons: The platform does not integrate with various third-party apps or payment gateways. The support staff doesn’t always have product expertise and the user interface tends to lag behind.
10. SAP Commerce Cloud
SAP Commerce Cloud works well for large enterprises with high transaction volumes that want to optimize performance with AI-powered product recommendations and A/B testing. It includes built-in workflows, promotion options, the ability to manage multiple product catalogs and storefronts, and a WYSIWYG website editor.
Prices are available on request.
Advantages: SAP Commerce Cloud may seem complicated at first glance, but once users learn it, they can easily design, set up, and prioritize catalogs for tasks and leads. The platform also integrates with other SAP products.
cons: The platform’s customer support is lacking and new users may need an implementation partner to answer questions. New users may need time to adapt to the complex user interface.