NEW YORK, Aug 24, 2022 /PRNewswire/ — Mesmerize (www.mesmerize.com), a leading media company specializing in point of care patient education, is pleased to announce a new partnership with PharmaSmart®. PharmaSmart is a leading health kiosk company providing clinical patient screening, mobile app integration and deep customization to support retail brands, drive digital health strategies for enterprises and provide the tools and data pharmacists needed to practice on top of their license.
The partnership allows Mesmerize customers to connect with consumers on their healthcare journey while in a health-focused retail environment. PharmaSmart’s public use biometric kiosks offer a full suite of consumer engagement and digital media capabilities, giving advertisers a unique opportunity to capitalize on a captive and targeted audience while impacting passing foot traffic. Advertising opportunities expose shoppers to branded messages as they fill prescriptions, search for health products, walk by the pharmacy or use the PharmaSmart kiosk.
“Mesmerize is pleased to partner with PharmaSmart to expand its reach in retail pharmacies and on biometric kiosks, providing advertisers with another means to reach health-conscious consumers throughout their healthcare journey and in terms of purchase,” said Craig Mait, Enchant President & Chief Revenue Officer. Mait added, “PharmaSmart has positioned itself at the cutting edge of clinical pharmacy services, and we are excited to work with them to transform the consumer healthcare experience.”
“Mesmerize stands out as a leader in point of sale health education,” said Josh Sarkis, PharmaSmart Chief Strategy Officer. “By partnering with Mesmerize, we will connect PharmaSmart users with valuable health and wellness information and provide high impact brands with point-of-care campaigns. This will deliver value for brands and consumers, and additional ROI for our retail customers .”
The partnership currently includes digital advertising opportunities in the Northeast US, with plans to expand to other leading US pharmacy chains by 2023.
Mesmerize specializes in patient education at the point of care. Mesmerize provides targeted educational materials, including digital and static wallboards, distribution of branded literature and medical supplies, to patients and caregivers in waiting rooms, examination rooms and other high-traffic areas of doctor’s offices, community organizations, AIDS service organizations, and independent and chain pharmacies. For more information, visit www.mesmerize.com.
PharmaSmart® is North Americas most trusted, most advanced and fastest growing health kiosk company. PharmaSmart®, headquartered in Rochester, NY, currently serves more than 7,000 locations, including pharmacies, large workshops, military bases, University Schools of Pharmacy, hospitals and medical clinics. PharmaSmart’s Health IT database currently contains data on more than 100 million biometric screening sessions. For more information, visit the company’s website at www.pharmasmart.com.
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